Of people look online for informationfor example to find a stationary hearing care professional in their area. If they then check the online reviews of previous customerspercent trust these opinions as much as a personal recommendation. This hybrid age places completely new demands on customer experience CX which companies must also deliver on a local level. As an association for hundreds of SMEsPro Acoustic was faced with a complex question How does the association help its members to be successful in the age of communication competition The awareness and progress towards local customer experience varies among the members of Pro Acoustics. Some hardly meet the basic requirements to attract attention and convince customers in a search such as “hearing care professional nearby.. The reasons include entries on online platforms such as Googlesome of which are incomplete or incorrectsome duplicated or even orphaned.
At the timemaster craftsmen also had different whatsapp mobile number list opinions when it came to maintaining their online reputation. Some responded to reviews occasionallysome not at all. Every year we have an association meeting with all our members in Mallorca. Hereour contact person from Uberall showed us one thing during a live presentation that even our locations existed on the Internetalthough in reality they no longer existed. That was the crux of the matter Nothing works today without a controlled online presence. Martin KolinskiHead of ITPro Acoustics For the Pro Acoustic Associationit was clear Hearing aid companies can make full use of the new sales potential of the digital age if they gain control of the local customer experience from online searchesto business visitsto online reviews after purchase.
Herethe commitment of Martin KolinskiHead of IT at Pro Acousticswas formative for the success When he was looking for a solution for Google My Business in May he found the Uberall platform high up in the results. And so began a partnership that is still driving innovation today. Very quickly it became clear the platform delivers much more than just Google company profiles We are very satisfied with how our members use the Uberall platform. It is therefore more than easy for them to successfully win more customers. It's crazy when you consider that we used to do so much on our owni.e. without an efficientcentral platform.
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