Online Reputation Management (ORM) is the process of monitoring, influencing, shaping, and maintaining the public perception of a person, business, or brand on the Internet. Key elements include managing search engine results, social media mentions, review sites, content published about the brand (blogs, news articles, forums), handling negative or false information, and promoting positive content.
London is a major international business hub — for brands, finance, law, media, hospitality, and startups. Because of this, reputation is often under greater scrutiny here: things spread fast online, competition for visibility is intense, and regulators / press are active. That makes having a strong and well-protected online reputation especially important.
A best ORM company in London typically offers:
Comprehensive audit of what is currently being said/seen about a brand online
Proactive content strategy to promote positive signals
Tools & monitoring to detect mentions, reviews, articles, etc.
Rapid response / crisis management for negative events / reviews
Ethical practices: avoiding misleading or “black hat” removals, working within law (e.g. GDPR, defamation law)
Transparent reporting and measurable outcomes (e.g. improved sentiment, lowered visibility of negative content, more positive reviews)
Customer service & credibility (client case studies, testimonials)
Some well-known ORM / digital strategy companies in London include ORM (London, W1), which specializes as a digital consultancy helping clients define roadmaps, build new digital products & services with a focus on content, data, UX/design & connected technology.